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 5 Luxury Watch Brands That Have Tanked on the Secondary Market – Incredible Bargains for High-End Timepieces

If you're a watch enthusiast looking to own genuine luxury pieces without breaking the bank, the secondary market is full of hidden gems. Many once-expensive brands have depreciated dramatically — turning $10,000–$20,000+ watches into affordable treasures.

Inspired by WatchChris's video, here are five standout luxury brands with massive value drops, complete with visuals!

1. Jean d'Eve – Forgotten Complications at Entry-Level Prices

These quirky, high-complication pieces from the late 20th century often feature double retrograde displays and artistic case designs.

Here are some beautiful examples of Jean d'Eve double retrograde models:

Quartz versions frequently sell for $500–$1,000, while automatics stay under $2,000 — pure mechanical artistry on a budget!

2. De Grisogono – Jewelry Brand's Overlooked Mechanical Masterpieces

Known for bold tank-style cases and serious horology, these offer jump hours, retrogrades, and GMT functions.

Check out these stunning De Grisogono Instrumento pieces:

De Grisogono Instrumento: buy watches at the best price ...

And here's the standout FG model with jump hour + double retrograde + GMT:

21821) De Grisogono FG One N03 Jump Hour GMT Black PVD | European ...

Originally $14,000–$20,000+, many now go for under $2,000–$5,000. Underrated luxury at its finest.

3. Ventura – Futuristic Designs That Still Feel Timeless

These bold, often titanium-cased watches have a sci-fi vibe and hold up remarkably well.


A look at the Sparc model with its visible rotor and digital display:

Ventura Sparc MGS Watch | aBlogtoWatch

Excellent condition pieces are often $800–$2,000 — perfect for something different.

4. Corum – Modern, Richard Mille-Esque Vibes on a Budget

Corum's contemporary lines feature innovative micro-rotor movements and distinctive T-shaped or avant-garde cases.

Take a look at these modern Corum pieces with micro-rotor finishing:

New launch: Heritage Corum Lab 01 :

Originally around $20,000, many are now found for $6,000–$7,000 (sometimes less). Serious value in high-end design.

5. Seiko AGS Series – Kinetic Pioneers at Rock-Bottom Prices

Seiko's high-end kinetic (auto-quartz) line includes rugged titanium masters like Landmaster, Scubamaster, and Flightmaster.

Here are some gorgeous examples of these ahead-of-their-time pieces:

Flightmaster GMT variant:

Seiko] AGS Flightmaster Titanium x2 - 5M45-6A50 and 5M65-0A50 : r ...

Prices start around $500–$1,000 for nice examples — underrated tech from a legend.

These brands offer luxury-grade watches at microbrand prices thanks to market oversupply. Happy hunting on eBay, Chrono24, or forums — which one catches your eye first? Drop a comment!

(Original video credit: WatchChris – "5 Luxury Brands that Tank on the Secondary Market")

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